Experts say, "As consumers continue to seek convenient and sustainable packaging forms, major brands are turning to aluminum cans to expand and launch beverages. Currently, over 80% of new products in North America are packaged in aluminum cans."

Experts believe that the future of beverages, especially aluminum can beverages, will only continue to expand. "Based on consumer preferences, new beverages are emerging constantly, including ready-to-drink cocktails, energy drinks, carbonated water, and health-enhancing sodas, which are of particular concern to consumers and the areas where we see the most action. Convenience and sustainability are the two main requirements raised by consumers."

Aluminum cans are an "ideal" packaging choice because of their lightweight nature, recyclability, and the convenience they offer to consumers, while still being one of the most environmentally friendly beverage packaging options. Additionally, there is endless opportunity to build brands through aluminum cans – with fashionable, eye-catching colors and designs, tactile surface treatments, and different sizes, brands can convey their messages and provide high-quality, more personalized consumer experiences.

Experts point out that the demand for aluminum can packaging is steadily growing, driven by factors such as environmental concerns, lifestyle preferences, visual marketing strategies, product quality considerations, artisanal beverage trends, and the efficiency of the aluminum recycling process.

Aluminum is highly recyclable, and existing infrastructure supports effective collection, processing, and reuse, aligning with broader sustainability goals. The proliferation of on-the-go consumption has propelled the popularity of convenient packaging like aluminum cans. With new entrants joining the beverage industry, aluminum cans are favored for their premium and distinctive packaging, particularly for craft beverages, sodas, and energy drinks.

Furthermore, aluminum cans serve as creative canvases that attract consumer attention, visually appealing and aiding in effective brand promotion. The surge of craft beverages, including craft beers and specialty soft drinks, has created a niche market for unique and visually appealing packaging, further driving the demand for aluminum.

Experts also highlight the distinct protective properties of aluminum, preventing light and air from entering while ensuring the freshness and quality of beverages. This characteristic is crucial for products such as beer and soft drinks where maintaining the original flavor is of utmost importance.

The stylish and modern aesthetics of aluminum cans also attract consumers and contribute significantly to brand recognition, especially in the high-end and specialty beverage market.